Every month we feature the work of one of our members, who range from business owners to artists to nonprofit leaders. This month we sat down with the Nuvia & Ted Perkins, Founders & Owners of The Dainty Studio.
Who are your customers/community and how do they find you? What lessons have you learned building a customer base/community?
Currently, our customers are mostly brides in their 20’s-30s and we are working on expanding to other markets.
The majority of our customers first find us on either Etsy or Pinterest. We’ve learned that customers will reward you with great reviews, referrals, or simply by coming back to shop when you maintain a high standard for your products and when you provide excellent customer service. We also do our very best to represent the handmade community well by being very attentive to detail and by providing a personal shopping experience by addressing customers by their names and including handwritten thank you cards on all of our orders no matter how small or large.
Tell us about one of the biggest obstacles you have faced in your work and how you overcame it:
The biggest obstacle that I think many small business owners face is balancing your personal life from your business life. Your business becomes so personal that the lines start to get hazy and before you know it, you’ve lost your balance. We’ve had to give ourselves permission to take care of ourselves, go to a movie, do laundry, clean, etc. It’s a difficult thing to balance and we are constantly trying out new ways to maintain that balance.
Where do you see the work/venture five years from now?
We love to think that soon we will be able to bring jobs to the community by employing staff to help us expand our product line.
What would you say are the top three skills needed to be successful in what you do?
1. Must be attentive to detail
2. Must be able to provide excellent customer service
3. Must stay on top of trends
How do you define success?
You spend a large portion of your life working. So, if you are doing something that you enjoy and that makes you happy, you have succeeded in life.
Who has been your greatest inspiration?
Nuvi: My mom and dad are my absolute biggest inspirations for what I do and how I do it. They are both makers in their own right. They both are very attentive to detail and thorough in their work and that is the reason for their success. I hope to make them proud with what I’ve been able to accomplish as a maker.
Ted: My wife Nuvi. She has a passion for her business that is contagious and inspirational. To watch how hard she works and to see how much research goes into every decision she makes really inspires me to try and match her enthusiasm.
What made you choose Union Club? What has your experience been like and who would you recommend it for?
We are both fascinated by old buildings, so when we found this opportunity to work in such a cool old building, we immediately jumped on board.
So far, we love working here, we only wish there was a room big enough for us with windows in any of the other floors. It would definitely be fun to see more makers in the building.